Mersus produced a fully immersive experience for Swedish multinational Camfil, one of the world’s leading air filtration manufacturers. The Camfil Experience is a digital twin of Camfil’s product range, showcasing six filter products and five hardware installations within a central hub environment, giving sales teams the ability to demonstrate their entire catalogue virtually.
Delivered over 15 weeks across three stages:
Specification: Camfil’s brief was translated into a narrative document covering all user interactions, voiceover, and content flow, followed by a full design document including concept art, UI design, and storyboards.
Development: The build was divided into six work packages, with client review and sign-off at each stage, followed by comprehensive final testing.
Delivery: The finished application was deployed to Camfil’s global sales operations, including their experiential centre in Germany.
The Camfil Experience transforms the way Camfil educates customers on their products — moving beyond static brochures and physical samples to place an entire product range inside a single headset. Built on the Oculus Go for portability and global reach, the experience gives Camfil’s sales teams everything they need to deliver a compelling, consistent product demonstration anywhere in the world. The Camfil Experience provided Camfil with:
- Their entire catalogue in one headset – complete with product information, working demonstrations, and the ability to disassemble products and inspect individual components in detail
- A truly portable sales tool — lightweight and self-contained, the Oculus Go can be brought to trade shows, customer sites, and one-to-one meetings without specialist equipment or setup
- Centralised content control — any content uploaded by Camfil’s team is immediately accessible across all deployed headsets simultaneously, eliminating the logistical challenges of managing physical sales collateral across a global operation