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Siemens – virtual reality sales experience

Mersus built a pioneering multi-user VR environment for Siemens, enabling sales teams and customers to share the same immersive experience from anywhere in the world.
Siemens tasked Mersus Technologies with creating an immersive VR experience for trade show floors that would demonstrate the relationship between overall equipment effectiveness and failure prediction in a manufacturing setting. Rather than delivering a standard single-user presentation, Mersus proposed something more ambitious: a multi-user virtual environment with no geographic limitations.

Using the Oculus Go, each participant is represented by a personal avatar with real-time head and hand movement tracking and lip-synced speech — creating the genuine sense of shared presence in a conversation rather than a passive viewing experience. A salesperson in Dublin and a customer in Tokyo could share the same virtual space simultaneously, making the sales meeting as effective at a global trade show as it is in a one-to-one setting.

Working with Siemens, Mersus selected a screener machine from the asphalt industry as the centrepiece of the simulation. The experience demonstrates how screen blockage progressively increases power consumption and waste over time, ultimately resulting in machine breakdown — making the case for predictive maintenance in a way no slide deck or product brochure can replicate.

The application gave Siemens:

Salesperson and customer share the same immersive environment in real time, connected via internet-linked VR devices from anywhere in the world

Self-contained and deployable at events, customer sites, and one-to-one meetings without specialist infrastructure

New content uploaded once is immediately accessible across all deployed headsets globally

Mersus Technologies have enabled Siemens to engage our customers globally regardless of their geographic location. The Mersus team actively engaged in understanding our requirements throughout the development process.

Carl Murphy, Project Manager — Siemens

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