Case study · Immersive sales experience
The Camfil Experience: a product catalogue in one headset
A VR showcase of Camfil’s filter range for its global sales teams, delivered in 15 weeks.
- Customer
- Camfil
- Use
- Global sales and experiential centre
- Content
- 6 products, 5 installations
- Delivery
- 15 weeks
The brief
Camfil’s sales teams needed to demonstrate a large, physical product range anywhere in the world.
Swedish air filtration manufacturer Camfil wanted VR for its industrial sales teams, to move beyond static brochures and physical samples and give every team the same compelling demonstration.
The solution: a digital twin of the range
Mersus built a digital twin of Camfil’s range: six filter products and five hardware installations in a central hub, with product information, working demonstrations and products that can be taken apart to inspect each component.
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Specification
Camfil’s brief became a narrative document covering every interaction, voiceover and content flow, then a full design document with concept art, UI design and storyboards.
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Development
The build was split into six work packages, with Camfil review and sign-off at each stage and full testing at the end.
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Delivery
The application went to Camfil’s global sales operations, including its experiential centre in Germany.
The results
We want to make the experience of the training and application of our products as smooth as possible. Especially considering the dangers involved with contamination. Virtual reality is an enabler for us to make that journey as smooth as possible: to show how it should be done both safely and efficiently.
Mark Simmons, CEO, Camfil
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A portable sales tool
Light and self-contained, for trade shows, customer sites and one-to-one meetings.
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Central content control
Content uploaded by Camfil’s team reaches every deployed headset at once.
