Why you need an explainer video

People don’t like to read from the internet. They want to watch. Explainer video can condense textual information into an audio-visual form that is entertaining and educational for the viewer. People would rather watch a 90 second Explainer Video detailing what a company does than read a whole load of text! Here at 3Ms, we create videos that explain what businesses do in an entertaining and informative fashion.


90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. VideoBrewery

We have a highly creative team on board to ensure that you receive  a professionally made Explainer Video to highlight your business. We endeavour to educate and entertain your target audience by getting your message across quickly and effectively.

Types of Explainer Video

2D Animation

High End 2D

3D Animation

Live Action Video

Testimonial Video

Drone Video


explainer videos - Typography



Our Process


The team at Mersus Technologies thoroughly research information relevant to your requirements. We take into account your branding, style, competitors and target audience to ensure we are hitting all the right marks with your new explainer video.



We go through several phases of writing and approval to get the perfect script for your video. The end result is a full voiceover script including timing and key actions that will occur in the finished video.



Once the script is approved, we require a deposit in order to proceed with the project.



Mersus Technologies will produce a storyboard which will be sent out to the client in a PDF format as a draft. At this point, the client will have a chance to look through the storyboard and tweak where necessary. Mersus will make amendments and send on the final storyboard to the client.  



With an approved storyboard, Mersus Technolgies will start production by getting the voiceover recorded to work out timing in the video. Artwork will be created using Adobe Illustrator. These assets will be brought to life using Adobe After Effects for animation.



Mersus Technologies will piece together your video along with the voiceover track. We will select royalty free music that fits the theme of your video, and if necessary we can add sound effects too. When all this is  done we will send you your draft. Mersus will make any appropriate amendments and send you the final watermarked video for your review.



Once you are completely happy with your explainer video, and we are agreed on payment, we will send the finished high resolution product to you via download link.


*At each agreed stage changes to the Service shall only be permitted to the extent that such changes are consistent with the brief. Any surplus changes will be charged for at an hourly rate.

What explainer videos can do

The current average attention span of a person is 8 seconds, which means you have less than 8 seconds to capture your potential customers’ attention.

With a well made Explainer Video, you can maintain attention for well over 8 seconds. The average view duration per Explainer Video is 2.7 minutes.

Only 28% of written website text is read on average. It is much easier to comprehend visually.


Using an Explainer Video is a great way to launch a new product or service. You can market using video advertising globally. When done correctly, people will understand completely what your product is.


Businesses are not always easy to understand. Even you might have difficulty in explaining that you offer in a concise way. By condensing all the elements of what it is you need explained into 90 seconds or less, people will be able to understand.


Having a video on YouTube is a great way to drive traffic to your own website. The more times it is shared, the more likely people will visit your website to find out more about your business, thus creating inbound marketing.


As a technique used to optimise the best keywords suitable for your business, SEO increases the likelihood of ranking high in search engine results. This can potentially help drive more customers to your business.


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