MakinMediaMobile recently made a promotional video campaign for Bethlehem Takeaway in Athlone. Bethlehem is a family-run chain of takeaways. Adrian, from Bethlehem, was keen for the video to highlight the fact that their ingredients are fresh and locally sourced. This became the key message of the video. Having completed the video for Bethlehem Athlone, we thought about the […]
In our previous ‘Behind the Scenes’ interviews we met Creative Director Grainne, Animator Will and Production Manager Dermot. This week we catch up with the guys at Content Marketing, Winnie and Vicky and asked them a few questions about their job.. Q1. Firstly, can you explain what Content Marketing is? Winnie & Vicky: Content Marketing is a relatively new […]
Many businesses are unfortunately unaware of the benefits that a social media campaign can bring them. The keyword in this sentence is benefits. If your business is going to part with hard earned cash for promotional purposes, wouldn’t you like to have some say into who it will target and an analysis of who it has reached? For example: […]
So, you have a fantastic software product and you want to let the world know about it in a cost efficient yet dynamic way. Among the myriad of advertising & marketing solutions available, spare a few minutes to think about how an explainer video can do it for you. Here at MakinMediaMobile we will analyse your business concept and […]
In their 2011 white paper on the topic of ‘behavioural targeting’ the authors, Chen and Stallaert identify this area of online advertising as doubling in the last three years combined with the fact ‘when it comes to users’ intent to click on an advertisement, the results are even more staggering: experiments have shown that click-through rates […]
In the fast moving world of multi platform devices, it is hard to keep up with fashions and trends. In this blog I will show a few sources of interesting concepts namely that of Real Time Bidding that I think you need to be aware of. A link at the bottom is merely teaser which […]
In our previous post for creating digital strategies for business we looked at how to use social media with blogging. This week we are looking at how video marketing can be used as a digital strategy for your business. Using Video Marketing in your Digital Strategy Video was the fastest growing form of an advertisement […]
What is a Digital Strategy? A Digital Strategy is defined as an organisations vision, goals and opportunities to benefit from digital methods. Simply put, it is a Strategy to get Business/Sales from Digital means. With recent developments from the Irish Government to introduce a National Digital Strategy, SME’s (small to medium business enterprises) are being […]
Explainer videos communicate your message quickly and clearly. You need to inform your customers of what your business does. People like to be entertained. If you can entertain and inform about what exactly you do, your on to a winner. Check out our latest video to see how an explainer video can help you. The […]
Here at MakinMediaMobile we are in the business of helping businesses to get their message out there and reach their target audience. Our latest video below shows how an explainer video using animation can help simplify ideas into something that is entertaining and concise.
There is a revolution happening as we speak, the migration to ‘cloud’ computing is taking place. Arguably more important than the Internet Revolution of the 20th century, in terms of impact on all our lives. While in the first decade of this century, the bigger players jostled for market position, how business is done is […]